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Job Opening details:-
Company Name :- Capgemini
Position Name :- Digital Analytics Lead | 12 to 14 years | Mumbai
Company Location :- Mumbai, Maharashtra
Job Category : General jobs
Full Job Description :-
Job Description
Improving efficiency in digital marketing strategies and increasing ROI.
Challenging existing digital strategies and suggesting solutions with a competitive advantage.
Leading tool & platform integrations for analytics.
Providing perspective and developing actionable insights from digital campaigns making recommendations to improve performance.
Understanding the overall digital landscape of the organization as well as that of key competitors.
Leading a team of web, SEO and social media analysts.
Presenting performance data on various forums to multiple stakeholders ranging from marketers to C-Suite.
Collaborating with external partners such as agencies to assist with data collection and reporting.
Training and driving the analytics-enablement agenda among marketers.
Benchmarking performance across all online channels.
Using methodical performance analysis to influence/support campaign strategies.
Evaluating tools and opportunities to automate benchmarking.
Overseeing the set up & implementation of Web site traffic tracking across all global & local sites.
Driving the development of custom dashboard for regular & precise reporting.
Reporting on key metrics, analysing, and interpreting trends.
Providing actionable insights based on the available analytical data.
Analysing online user behaviour, conversion data and user journeys.
Performing ROI analysis to evaluate efficiency and effectiveness of different marketing campaigns.
Working closely with the Group digital & branding team.
Primary Skills
Implementing measurement strategies aligned to marketing and business objectives.
Industrializing and generating meaningful reporting frameworks & visual KPI dashboards for Capgemini Group.
Secondary Skills
Collaborating with the web application team and social media team.
Collaborating with the technical/ development teams on specific projects/ requirements.
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