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Job Opening details:-
Company Name :- Replicon
Position Name :- Copywriter
Company Location :- India
Job Category : General jobs
Full Job Description :-
Replicon, the Time Intelligence™ company, has a comprehensive suite of products, powered by the Time Intelligence Platform, to manage enterprise time, projects, people, costs, gross pay & profits. We support more than 1.5 million people across thousands of customers spanning 180+ countries around the globe.
The Copy Writer is accountable to craft and edit a wide variety of marketing collateral including ad copies, email subject lines, blogs, whitepaper, email communication, press releases and more. The Writer will work closely with the Creative team to ensure that all pieces of creative share unification between the verbal and visual message. Responsible to keep corporate strategy in mind when developing any ideas or copy. This position will directly report of Director of Creative Services and requires extensive collaboration with key stakeholders.
This person will be collaborating with counterparts in our Silicon Valley, USA office including our Senior Executive Team.
A Software Product Development company with a market leading enterprise solution.
Profitable, stable global customer base – some of whom have been with us for almost 20 years!
An in-house creative and product marketing team that you will work with on demand generation channels across all of our solutions.
Recently been named as one of the Top 5 Vendors in Workforce Management by Constellation ShortList™.
Continuously been recognized by the Stevie Awards for Sales and Customer Services since 2013.
A lot of creative work of analyzing trends and results, while simultaneously thinking creatively about improvements and strategies.
5+ years of experience in digital marketing roles focused on B2B
Must have highly creative skills- can make mundane sound compelling
High level of organization and communication skills, attention to detail, and ‘hands-on’ approach
Ability to consistently deliver high quality work in a dynamic, deadline-driven environment
Ability to quickly learn new tools, and adapt to new processes
Preference for working in a collaborative, cross-team, cross-cultural environment.
Bachelor’s degree in marketing or a related field
What you’ll do:
Review and analyze client’s core positioning, message, target audience, objectives, etc to incorporate in the copy
Work with the Creative team to brainstorm and deliver copy content to accompany visual elements (e.g. brand personality, brand positioning statement, campaign concept and content, audio scripts, newsletters, brochures, website copy, posters print ads, etc).
Write clear, persuasive, catchy, original copy both short form and long form content
Ensure all content complies with Replicon’s guidelines. Modify and redevelop copy in response to feedback
Lead process of defining and refining Replicon’s brand voice and tone; edit external communications copy as needed; ensure all corporate materials remain within brand tone and style.
Conduct additional research of client landscape; be familiar with the Replicon’s product/service and competitors
Keep current with emerging digital technology, creative and marketing strategies.
Present initial ideas to Creative Director for approval
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