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Job Opening details:-
Company Name :- HDFC Bank
Position Name :-
Company Location :- Chennai, Tamil Nadu
Job Category : General jobs
Full Job Description :-
Product management Improve the Product performance continuously with New and Re-stage programs Close looping on offers & fulfilment to increase customer engagement & spends Understand the reason why customer is reducing / dropping on activation by customer survey, data and Channel feedback.
Cross sell penetration & Channel management Drive PayZapp, Smart Buy, Addon and EMI penetration in existing Portfolio through segmented campaigns Understand the reason why customer is reducing / dropping on activation by customer survey, data and Channel feedback.
Portfolio intervention Set-up process & Offers to retain & improve activation.
Use analytics to identify the right customer segment, offer & channel Campaigns & Programs to win-back spends from Attriting segment Policy Initiatives / Incremental Sourcing segments Work with policy to create, modify policy variables to allow for increased SE sourcing Process improvements & Customer experience Set-up process & Offers to retain & improve activation.
Set-up processes to address customer queries & complaints ensuring activation.
Set-up scripts & processes with the different channel partners such as HNW, Branch banking, Phone Banking, CVM, Net Banking, PRM etc, on Activation.
Marketing initiatives Product visibility, Co-brands and Alliances programs.
Increase activation through alliances/franchisee led SME programs.
Understanding of Cards business
Relationship Management Skills
Aligned on internal processes and service delivery norms
Knowledge of technical and regulatory environment
Aware and updated of the competition landscape
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