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Job Opening details:-
Company Name :- Amex
Position Name :- Senior Analyst – Marketing
Company Location :- Gurgaon, Haryana
Job Category : General jobs
Full Job Description :-
You Lead the Way. We’ve Got Your Back.
At American Express, we know that with the right backing, people and businesses have the power to progress in incredible ways. Whether we’re supporting our customers’ financial confidence to move ahead, taking commerce to
new heights, or encouraging people to explore the world, our colleagues are constantly redefining what’s possible — and we’re proud to back each other every step of the way. When you join #TeamAmex, you become part of a diverse community of over 60,000 colleagues, all with a common goal to deliver an exceptional customer experience every day. We back our colleagues with the support they need to thrive, professionally and personally. That’s why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.
Function Description :
Membership Rewards, American Express’s loyalty program is an iconic and leading customer loyalty program in the industry, delighting its customers though its superior Value Proposition. An important pillar of the Membership Rewards Program is Reward Multiplier – a unique technology enabled engagement platform that allows our customers with an opportunity to earn accelerated rewards across categories and partners, through a differentiated value proposition.
Purpose of the Role :
At AMEX India, we see an opportunity to further grow this innovation and create a market leading platform to further strengthen our Membership Rewards Program.
Product Manager- Reward Multiplier, would own the strategy and drive execution to take this unique engagement platform to the next level.
Responsible for driving the P&L of Rewards Multiplier
Responsible for driving customer engagement on the platform through a set of campaigns and initiatives spread across channels
Lead and manage strategic and tactical Promotion across participating brands for this platform
Build traffic/ adoption leveraging the available communication channels
Manage existing partner relationships and sign new partners to further enhance the program
Continuously work on technological upgrades of the platform to further enhance CX. Drive these upgrades in partnership with internal technologies teams and external partners
Review performance metrics & manage receivables reconciliation with partners
Analyse Spend data with the support of the BI team to generating insight and arrive at actionable, publish business metrics
Oversee customer complaints and escalations as per laid down policy
Relevant 5-7 years of prior work experience
Experience in financial services category, consumer services or goods industry, digital platforms, fintech’s would be preferred
Experience in handling digital marketing platforms driving customer engagement initiatives and campaigns
Candidate with an MBA would be preferred
Ability to conceptualize and implement communication development and execution independently
Should have strong analytical skills
Digital marketing, product management and development skills would be good to haves
Should have good communication and influencing skills and be a self-starter
Technical Skills/Capabilities: Digital Marketing, Understanding of Rewards & Loyalty programs, Analytics
Set The Agenda: Define what winning looks like, put enterprise thinking first, lead with an external perspective
Bring Others With You: Build the best team, seek & provide coaching feedback, make collaboration essential
Do It The Right Way: Communicate frequently, candidly & clearly, make decisions quickly & effectively, live the blue box values, great leadership demands courage
American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.
Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.
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