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Job Opening details:-
Company Name :- Merkle Sokrati
Position Name :- Media – Sr. Associate – Omnichannel (Ref. Code. IDC 2021)
Company Location :- Pune, Maharashtra
Job Category : General jobs
Full Job Description :-
Merkle-Sokrati, a leader in Paid Search & Social Advertising, provides a sophisticated technology solution to efficiently manage Digital Marketing campaigns for several large brand clients in India. The platform deals with 20M+ impressions per day, real-time optimization algorithms, a scalable & intuitive analytics platform and more – all developed in-house. We are currently a 750+ people team, and growing extremely fast to gain more market share and roll out even cooler technology solutions in Digital Advertising space.
Setup, monitor, and manage paid media ad campaigns across multiple platforms this includes, but is not limited to Google, Facebook/Instagram, LinkedIn etc.
Manage budgets, performance, and optimizations, ensuring campaign performance meets and exceeds client’s goals.
Troubleshoot campaign issues relating to process, delivery, quality, and more.
Utilize ad platforms, reporting platforms, analytics platforms, and Vendor/partner reporting solutions to analyze and report on campaign performance.
Craft recommendations for internal teams, Sales teams, and clients that highlight future growth and development opportunities.
Provide feedback and recommendations at all stages of the account/campaign lifecycle, highlighting strategies and best practices that can help meet client goals more effectively and efficiently.
Experience managing campaigns across multiple digital advertising channels
Knowledge of basic media concepts, including key terminology and media math fundamentals
Actively seeks out opportunities to learn new skills and develop their overall understanding of the paid media and analytics
Strong written and verbal communication skills
Excellent research and analytical skills
Understanding of digital advertising platforms including Google Ads, Microsoft Advertising, paid social, and RTB platforms
Working knowledge of Google Analytics, and Google Tag Manager
Experience or Bachelor’s Degree in the area of practice or related fields
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