[New Job Vacancy] SEO Executive job in MERAQI DIGITAL, (Kolkata, West Bengal) – Jobs in Kolkata, West Bengal

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Job Opening details:-
Company Name :-
MERAQI DIGITAL
Position Name :-
SEO Executive
Company Location :-
Kolkata, West Bengal
Job Category :
 General jobs

Full Job Description :-
We are looking for an SEO expert to manage all search engine optimization and marketing activities for our clients. You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.
Responsibilities
Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
Track, report, and analyze website analytics and PPC initiatives and campaigns
Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
Optimize copy and landing pages for search engine marketing
Perform ongoing keyword discovery, expansion and optimization
Research and implement search engine optimization recommendations
Research and analyze competitor advertising links
Develop and implement link building strategy
Work with the development team to ensure SEO best practices are properly implemented on newly developed code
Work with editorial and marketing teams to drive SEO in content creation and content programming
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
Requirements
Proven SEO experience
Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing
Solid understanding of performance marketing, conversion, and online customer acquisition
In-depth experience with website analytics tools (e.g., Google Analytics, Omniture, WebTrends)
Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
Experience with A/B and multivariate experiments
Working knowledge of HTML, CSS, and JavaScript development and constraints
Up-to-date with the latest trends and best practices in SEO and SEM
Job Type: Full Time
Job Location: Kolkata
Level: Entry Mid-Level
Year of Experience: 1

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