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Job Opening details:-
Company Name :- Bacardi
Position Name :- Digital & PR Executive (Third Party Payroll)
Company Location :- Gurgaon, Haryana
Job Category : General jobs
Full Job Description :-
As Digital & PR Executive, you will be responsible to provide assistance with the execution of Bacardi’s Digital & PR agenda for India, SEA markets.
Your principal responsibility will be to lead & manage content, campaigns and drive agency relationships for Digital & PR. You should be able to thrive and grow in a multicultural dynamic environment by building strong relationships & demonstrating agility across geographies.
With our Consumer at the heart, your key focus will be to:
Plan and execute effective campaigns with confidence and agility, while integrating PR and Digital KPIs
Brainstorm and suggest innovative and creative ideas for engaging ways to connect with consumers and media
Inspire and enable agency partners to drive activity execution within timelines required
Utilize exceptional writing skills to draft and edit communication materials, including but not limited to press releases, media announcements, spokesperson biographies, website copy, newsletters, briefs, and program write-ups
Communicate feedback with precision and clarity to enable the best output from partners
Manage reporting process with PR & Digital agencies; review reports, provide feedback, share guidance, and evaluate success of campaign results vs. targets; ensure reports, trackers and dashboards are updated regularly and accurately
Monitor competitor brand and industry activities regularly; share new launches, interesting case studies and unique opportunities for our brands by staying in touch with what is being published online and in media in India
Build long-tern relationships with all relevant stakeholders within Bacardi and partner agencies, gaining the trust of and showcasing expertise to senior leadership, brand marketing teams and external partners
Provide strategic guidance and recommendations on PR and Digital to brand teams on key campaigns where partner agencies are collaborating across functions
Skills and Experience
The Skills & Experience needed to create your legacy
Minimum requirements would be a graduate degree with an interest in building a career in Digital & PR.
Passionate about PR; demonstrate an understanding of the latest media trends, innovations and technologies; have knowledge of the media landscape–newspapers, magazines and websites that consumers read and engage with
Passionate about social media, content, advertising and be in the know of Gen Z/Millennial trends. Must demonstrate a keen interest in our brands, the spirits category, pop culture, music, movies, F&B, events etc. particularly in India.
Outstanding time management and organization skills; able to multi-task and thrive in a fast-paced environment
Excellent attention to detail; able to understand and visualize the larger strategic goal while executing with excellence
Exceptional writing and editing skills; must demonstrate the ability to write in the brand tone of voice and be able to adapt writing style to suit consumer lifestyle publications and corporate business angles
Excellent verbal skills; adept at communicating with teams across departments and leadership teams within Bacardi; be fearless in sharing your point of view and ideas during meetings, and confident in present
Proficiency in using Microsoft Word, Excel, and PowerPoint
Preference will be given to candidates who have already worked in PR, communications, or digital marketing in a previous job role or internship (6 months – 1 year experience)
We are looking for a self-motivated and proactive person who is curious, authentic, keen to learn on the job and eager to bring fresh ideas to the table. We are looking for a person who loves what they do and can have fun while working hard.
Let your personality stand out – we want to get to know you!
We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars – Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean? Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate. Family; We treat each other, and our communities, like Family. Always.
Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.
When you join Bacardi, you become part of our family and gain more than just a job.
Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.
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